Heather Kuhns
Assistant Professor of Practice in Management
Education:
- B.A., Kutztown University
- MBA, ÐÔÊÀ½ç´«Ã½ College
- DBA, Johnson & Wales University
Contact:
Email: kuhnsh02@moravian.edu
Office phone: 610-625-7938
Office location: Comenius Hall 207
Areas of Research and/or Expertise:
Marketing, branding, social media, communication planning, leadership.
Current Academic Experience -
Assistant Professor of Practice/Management at ÐÔÊÀ½ç´«Ã½
Prior Academic Experience -
Temporary Faculty at Kutztown University
Adjunct Faculty at Cedar Crest College and ÐÔÊÀ½ç´«Ã½ College
Visiting Instructor of Business at DeSales University
Writing Coach for the Wharton MBA
Professional Work Experience -
Extensive marketing and advertising experience – everything from developing messaging to implementing marketing and communications plans
Experienced public relations and media relations professional
Seasoned writer and communicator – experienced in writing copy for marketing collateral, websites, email marketing campaigns, advertisements, corporate communications, etc.
Passionate about storytelling and creating the right message
Seasoned media buyer – have bought media in Lehigh Valley market for more than 20 years
Social media expertise – from developing campaigns to tracking effectiveness; social media coaching
Highlights of expertise and skills -
o Creative direction – from brief to final creative
o Development and presentation of proposals
o Media and advertising planning and buying
o Communications planning
o Crisis communications planning and implementation
o Public relations campaigning
o Customer relations
o Copywriting in all forms
o New business development
o Event planning - from concept to execution